Smart Dog ID Tags
The law says a dog out in public must wear a tag with its owner's details. Fair enough - but a strip of engraved metal is the bare minimum, and the bare minimum isn't much help if your dog actually bolts. A smart dog ID tag meets the legal requirement and does the job you really care about: getting your dog home fast.
A live preview - pick a finish, add your dog's name, then scan to see exactly what a finder gets. Finishes shown are illustrative.
What makes it a "smart" dog tag?
One scan of the QR code - or a tap, thanks to built-in NFC - opens your dog's full profile: your number, a backup contact, your vet, microchip ID, allergies and medical notes. No app for the finder to download; any phone with a camera works.
You're told where the tag was scanned, so you know where your dog turned up. And you change any detail from your phone, instantly, without ever touching an engraving machine again - new number, new address, a new vet - without buying a new tag.
Does my dog legally need a collar and tag?
In most places, yes - a dog in public should carry visible ID that points a finder back to its owner. The exact rule varies by country, so check your local requirements. Here's the UK version, since it trips a lot of owners up.
Under the Control of Dogs Order 1992, when your dog is in a public place it must wear a collar with a tag showing the owner's name and address. A phone number isn't legally required but is strongly recommended - it's the fastest route to a reunion.
This is separate from microchipping, which is also a legal requirement. The chip is your permanent backup, read with a scanner at a vet; the tag is the bit a member of the public can read on the spot. You want both - and a smart tag covers the tag side while carrying far more than a chip number ever could.
What to put on a dog tag - and what needs to be on it
People ask this two ways: what's legally required, and what's actually useful. Here's both.
With a Supernormal tag, the required details sit on the profile a finder sees in a scan - alongside your number, backup contact, vet, microchip ID and any medical notes - without cramming it onto a tiny disc, and without it ever going out of date.
Smart vs engraved dog tag
Engraved tags are cheap and fine for the legal minimum - but the details go stale the moment you move or change number. If you want the tag to actually help when it counts, that's us.
Smart dog tag vs AirTag for dogs
A lot of owners reach for an Apple AirTag. Worth knowing the limits: AirTags were built to find keys, not dogs. They depend on passing iPhones to report a location, the holder cases can be chewed off, and Apple itself doesn't market them for pets.
A smart dog tag is purpose-built - it carries your dog's identity and medical info, works for any finder with any phone, and triggers a community alert. No charging, no battery to die at the worst moment.
Thinking about a GPS tracker instead?
Many owners start with "I need a GPS dog tracker." Most dogs are found by a person near home, where a scan-based tag gets them back just as well - without the charging, the weight, or a forced subscription. A free Supernormal plan covers the essentials for the life of the tag, so it earns its keep whether or not you ever upgrade.
Quick answers
Give your dog a tag that does more than its name.
Meets UK dog ID law, updates from your phone, and helps them home fast.