Your pet's online profile
Everything anyone could need to help your pet, in one place, always up to date - and there in a single scan if your dog or cat is ever found. Build it once, edit it from your phone whenever life changes, and stop relying on a phone number stamped into metal that went out of date two phones ago.
A live preview - edit any field and watch the finder's view update, then flip on Privacy Mode to see how little a stranger sees until you choose otherwise.
What's in the profile
A photo
So a finder knows they’ve got the right pet.
Your number + a backup contact
For when you don’t pick up.
Your vet’s details
So a vet treating them can get their history fast.
Microchip ID
The permanent reference, kept alongside everything else.
Allergies, meds & medical notes
The things that matter most if your pet’s hurt.
Anything else a finder should know
In a hurry, in plain English.
Profile vs microchip - what's the difference?
People often think a microchip is enough. It's essential - but it's not the whole picture. A chip only helps once a vet or warden scans it and looks it up on a database. It holds a number, not your dog's allergies or your backup contact, and a member of the public can't read it.
Your online profile is the part anyone can see in a scan, instantly, with all the context a chip can't carry. The two work together: the chip is the permanent backup, the profile is the on-the-spot answer.
Why a digital profile beats an engraved tag
A name and number on metal holds two facts and goes stale the day you change your phone. A digital pet profile updates instantly and holds far more - the backup contact, the vet who knows their history, the medical notes that could change how a vet treats them in an emergency.
It's the difference between "ring this number and hope" and "here's everything you need to help right now."
A profile a vet can act on
If your pet's found hurt and taken straight to a vet, your profile gives that vet your contact details, your own vet's details, and any medical notes or allergies on record - which can genuinely shape emergency treatment. It's the kind of information you'd want a stranger and a vet to have in the worst moment, and it's right there in a scan.
You control who sees what
With Privacy Mode, a finder sees only "this pet has an owner - contact Supernormal," and the full profile stays hidden until you choose to reveal it. Your details, your call. Toggle it on in the demo above to see exactly what a finder gets.
More on Privacy ModeConnect your tag and you're set
Build the profile, scan your Supernormal tag once to connect it, and pop it on the collar. It takes about a minute, all from your phone. Change anything later - new vet, new number - and the tag's instantly current.
One profile per pet, all in one place
Got more than one? Each pet gets its own profile, all managed from a single account. On the Unlimited plan there's no cap - the whole menagerie, sorted.
Free to start
Keep your pet's info in one place for free. Add scanning, location alerts, community alerts and reminders from £2.99/month - and the tag is yours for life.
Quick answers
One profile. Everything they need to get home.
Free to build, editable from your phone, connected to your tag in a minute.