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Peace of mind, wherever they go
If a stranger finds your dog or cat, they tap the QR tag with their phone, and you get their location, your pet’s profile, and a way to talk in seconds.
No app, no subscription required to bring them home.
How do our tracking tags work?
1. Build your pet's profile
Create a personalised profile with key details and trusted contacts, so the right people can help if your pet ever goes missing.
2. Anyone can scan the tag
When someone scans the tag, your pet’s location is shared, and their profile opens instantly. They can contact you right away, no app required.
3. Reunited via the community
If your pet goes missing, we alert nearby community members, vets, and shelters to help bring them home faster.
Our Features
Tracking
GPS scan alerts & community notifications
When someone scans the tag, their phone shares its location with you. We also ping nearby Supernormal users, vets, and kennels so eyes are on the street within minutes.
Profile
Fully custom pet profile
Add a photo, your number, a backup contact, vet details, microchip ID, allergies. All the things a finder needs to act fast. Edit it from your phone whenever it changes.
Vet
24/7 personalised vet advice from Nova
Ask any question. Vomiting at 2am, a sudden limp, what dose of paracetamol is safe. You'll get an answer that knows your pet's age, breed, weight, and history. For when the emergency vet costs £120.
Trainer
24/7 personalised pet training
Ask our AI trainer about lead pulling, recall, crate training, or anything else. Answers are based on your dog's breed, age, and history. Not generic advice from a Google result.
Reminders
Smart reminders
Flea treatment, worming, grooming, vet checkups. Set them once, forget about them, get a nudge when each one is due.
Privacy
Privacy mode
Hide everything except a "this pet has an owner, contact Supernormal" message. The full profile only opens when you say so.
More
New features each month
We ship something new in the app every month. Recent additions: vet history sync, kennel alerts, support for multiple pets.
Join 500,000+ happy pet parents using Supernormal.
Get Your Tag
I honestly did not think I would ever see my dog again. He escaped and took himself off for a walk. Someone scanned his tag later that evening, and I got the message straight away. Having him back home safe was the biggest relief. Supernormal gave me peace of mind I did not know I needed.
— Hannah Brooks
Supernormal just makes sense. It is simple, thoughtful and genuinely helpful. Setting it up took minutes and now I feel calmer every time we head out. You can tell it was made by people who truly care about pets.
— Oliver J
My dog never really goes far from my side but he can get spooked by loud noises. Knowing that someone can scan his tag and reach me instantly gives me so much comfort. It feels like a simple idea done really well.
— Amelia Hart
My cat went missing for almost a full day and I was beside myself. Thanks to Supernormal, a kind neighbour scanned her tag and contacted me within minutes. I cannot explain the relief I felt holding her again. This has completely changed how safe I feel as a pet parent.
— Daniel Wright
I love how easy this is to use. No complicated setup and no stress. It feels personal and reassuring, especially when you are out walking and want that extra bit of safety for your pet.
— Sophie Turner
I did not realise how much peace of mind this would give me until I started using it. Knowing my dog is easier to get back to me if anything ever happens just lifts a weight off my shoulders. It feels thoughtful, reassuring, and genuinely made with pet owners in mind.
— Liam C
Why choose Supernormal?
Thousands of pet parents trust Supernormal. Traditional tracking methods are changing. While many owners search for the best GPS dog collar, they often find themselves burdened with heavy devices that require constant charging. No charging, no stress.
Not only do we have a scannable QR, but in the very unlikely event your QR cannot be scanned, our tags are also NFC, which means the finder can still access your profile.
Affordable for every pet owner
Get 30 days free to try out our platform. Cancel anytime, no questions asked.
- Online pet profile
- Upload pet photos
- Community access
- Single pet
- Vet & trainer access
- Lifetime tag replacement
- Pet profile contacts
- GPS scan alerts
- Call pet contacts
- Community alerts
- Vet & kennel alerts
- Smart reminders
- Unlimited pets
- Lifetime tag replacement
- All new features
For pets who deserve more than normal
Ready to keep your pet safe?
Don't wait for the unexpected to happen. Equip your pet with our tag today.