Head of Marketing

The role

You’ll own marketing end to end: the plan, the budget, the brand and the numbers. It’s a senior role that stays hands-on. Some weeks you’ll be setting strategy with the founders, others you’ll be rewriting a subject line or briefing a shoot.

You’ll lead our Social Media Content Creator and build the team as we grow across the UK and Germany.

What you’ll do

• Own the marketing plan and budget across paid social, search, email, partnerships and organic.
• Grow PawTag orders and Care memberships profitably, with clear targets for acquisition cost, trial-to-paid and lifetime value.
• Look after the brand: our voice, our campaigns and big moments like Black Friday.
• Run lifecycle marketing in Klaviyo, from a pet’s first scan to their Care renewal.
• Work with product and design on the website and app onboarding, and test everything.
• Lead our Social Media Content Creator, and brief agencies and freelancers well.
• Build creator, vet and rescue partnerships that put PawTags on more collars.
• Report every week on what’s working, what isn’t and what we’ll do next.

What you’ll bring

• 6+ years in growth or performance marketing, ideally at a DTC, subscription or consumer app brand.
• 2+ years leading people or agencies.
• Hands-on experience with Meta and Google Ads, Klaviyo, Shopify and GA4.
• Confidence with numbers: CAC, LTV, payback and cohorts are second nature.
• Great taste in brand and a sharp eye for copy.
• A test-and-learn mindset and the drive to ship quickly.
• A love of animals. Bonus points if yours turn up on calls.

Nice to have

• Experience in the pet industry or pet tech.
• You’ve grown a subscription or freemium product.
• You’ve launched in Germany or another European market.
• You’ve built a creator or affiliate programme.

What you’ll get

• Remote-first working from anywhere in the UK, with flexible hours.
• A senior seat with real ownership and a direct line to the founders.
• A free PawTag and Care for your own pets.
• Pets welcome on every call.
• Work that matters: every campaign you run helps more lost pets get home.

How we hire

1. Apply with your CV and a short note. It takes about five minutes.
2. A 30-minute intro call with the team.
3. A short practical task, relevant to the role.
4. A final conversation with the founders.