Supernormal

Pet health,
without the
panic.

Most worries start the same way: something looks a bit off. You don't need a diagnosis at that moment - you need to know one thing: is this wait-and-see, or get-help-now?

Free checkers, straight-talking guides, and an AI vet that actually knows your pet - so you can tell the difference without the 2am spiral or the £120 consult to be told it's nothing.

Get Your Tag Loved by pet parents
Hi, I'm Nova
Your 24/7 AI vet
"My spaniel just did black, tarry poo - should I worry?"
No sign-up
Free tools

Check it in 30 seconds

Two free tools, no sign-up, no app. Pick what you're seeing and get a plain-English read on whether it's normal - and what to do if it isn't.

Dogs & cats

Poo Health Checker

White, black, green, runny, bloody, jelly-like, worms? Match what you're looking at to our colour and consistency chart and find out what it means.

Dogs & cats

Dental Health Checker

Brown teeth, red gums, dragon breath, chattering? Run through the signs and see whether it's a clean-up job or a vet job.

Nova: Black, tarry stool can mean digested blood. Given Bailey's age, I'd call your vet today.
24/7 AI vet

When you need a real answer, fast

Charts are great for "is this normal?" They're useless at 2am when you're scared. That's where Nova comes in. Because you've built your pet's profile, Nova's answers are shaped by their age, breed, weight and history.

It's the bit between "I checked the chart" and "I'm in the waiting room."

Meet Nova
Health guides

For the things owners actually search at midnight

Plain-English explainers, no jargon, no scare tactics.

Poo & digestion
  • Worms in dog poop: what they look like
  • Why does my dog eat poop?
  • Constipated dog: when to help, when to worry
  • White, black, yellow & green poo, explained
  • Blood or mucus in dog poo
Teeth & mouth
  • How to clean a dog's teeth without brushing
  • How to brush a dog's teeth (and how often)
  • Dog teeth chattering & grinding: what it means
  • Dog & cat teeth diagram: how many teeth
Supernormal app

The whole health hub, in your pocket

The checkers, the guides and Nova come with you - on the walk, in the waiting room, at 2am. Get a push the moment a reminder's due, and update your pet's profile with a single tap of their tag.

Nova, your 24/7 AI vet
Vaccination & med reminders
Health records, even offline
Supernormal app

A quick, honest word

These tools help you spot patterns and decide when to act. They're not a diagnosis and don't replace a vet. If your pet is in distress, collapsing, bleeding heavily, not eating, straining with nothing happening, or you've just got that gut feeling - skip the chart and call your vet or an emergency line.

Reviewed by Dr. Priya Anand, MRCVS

One tag. A safer, healthier pet.

Lost-pet recovery, a full health profile, and Nova in your pocket.

Order Your Tag
Supernormal

One smart tag for a safer, healthier pet. Lost-pet recovery, a full health profile, and Nova - your 24/7 AI vet.

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All things safety, health and wellness for your pet.

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