Engraved Dog Tags
Most engraved dog tags do one thing: they put a name and a number on a piece of metal, and if any of it changes you buy another tag. A Supernormal tag is engraved on the front and scannable on the back — so the details a finder needs are on the tag, and everything else lives on a profile you can edit from your phone whenever it changes.
Laser engraved into the face, so it doesn’t rub off. The QR code sits on the back.
What you get for £9
A traditional engraved tag does the engraving and stops there. Ours does the engraving and then keeps working when your details change.
Those comparison prices are real ones, checked in July 2026: a laser-engraved aluminium tag from Dogstag.co.uk is £7.90 with free postage only over £24, and a deep-engraved stainless or brass tag from The Stately Hound is £15.00 plus £2.99 Royal Mail. Ours is £9.00 delivered in the UK; elsewhere postage is charged at cost, usually £2.60 to £3.20.
What we can engrave
One line, up to 30 characters. It’s laser-engraved into the tag face, so it doesn’t rub off the way printed or infilled lettering can.
Thirty characters is enough for a name and a mobile number in most cases, and not enough for a full postal address. If you want a full name and address physically on the collar, the honest answer is to keep a traditional engraved tag on there alongside this one — see the note on UK law below.
Why the QR side matters
Engraving is permanent, which is its strength and also its limitation.
Details change
The day you change your number, move house or switch vets, engraving is out of date and the only fix is a new tag. The profile behind the QR code updates in seconds.
A finder needs nothing
They point a phone camera at the code. No app, no account, no sign-up — they see your pet’s photo, how to reach you, your vet, and anything medical you’ve chosen to share.
The metal still works
If someone finds your dog and never scans anything, your engraved details are right there on the tag. The two halves cover each other.
Both sides of the tag
Flip it to see the engraved face and the QR back, then scan it the way a stranger would. Whatever you type into the box above appears on the tag.
Laser-engraved with your text. It works with no signal, no battery and no phone at all — a stranger just reads it.
A QR code. Any phone camera opens your pet's profile — their photo, your number, your vet, medical notes — and can text you the finder's location.
UK law, stated plainly
Under the Control of Dogs Order 1992, a dog in a public place must wear a collar with its owner’s name and address on it, either on the collar itself or on a tag. A phone number is sensible but isn’t what the law asks for, and a QR code on its own doesn’t satisfy it either — the details have to be physically readable.
Our engraving is a single 30-character line, so it suits a name and number rather than a full address. If strict compliance matters to you, the straightforward route is a traditional address tag on the collar plus a Supernormal tag for everything else. We’d rather tell you that than sell you something on a promise it doesn’t keep.
Three steps
Type what you’d like on it
Up to 30 characters, and you’ll see the count as you type.
We engrave it and post it
Free UK delivery, usually 1–2 days. International postage is charged at cost and shown at the checkout. Your parcel arrives with Royal Mail.
Scan it when it arrives
A couple of minutes to set up the profile, then it’s on the collar. Cats too — same tag, same £9.
Common questions
Engraved on the front. Everything else on the back.
£9, once. Free UK delivery, and nothing to renew.