Social Media Content Creator

The role

You’ll plan, shoot, edit and post content across TikTok, Instagram, YouTube Shorts and Facebook. You’ll be the voice of Supernormal online, turning community stories, product moments and pet care tips into posts people save and share.

You’ll report to our Head of Marketing and work closely with the wider marketing team on paid social creative.

What you’ll do

• Plan and publish a content calendar for TikTok, Instagram, YouTube Shorts and Facebook.
• Shoot and edit short-form video, from phone-first UGC to polished product moments.
• Find and tell community stories, like lost pets found thanks to a PawTag scan.
• Look after the community: replies, DMs and getting permission to share pet parents’ posts.
• Work with creators, rescues and vets to make content that genuinely helps pets.
• Make ad creative for paid social and test new hooks every week.
• Stay on top of trends, sounds and formats, and know which ones fit our brand.
• Report on reach, saves, shares and follows, and what you learned.

What you’ll bring

• 2+ years creating social content for a brand. A portfolio is essential.
• Confident behind the camera and happy in front of it.
• Strong editing skills in CapCut, Premiere Pro or similar.
• Friendly, sharp copywriting in plain English.
• Comfortable around dogs and cats of all shapes and sizes.
• Organised, with a content calendar you actually keep.
• UK-based and happy to travel now and then for shoots.

Nice to have

• Experience in the pet niche, or growing an account from scratch.
• Paid social creative experience on Meta or TikTok.
• Photography or motion graphics skills.
• A pet-loving following of your own.

What you’ll get

• Remote-first working from anywhere in the UK, with flexible hours.
• Creative freedom and a real say in how the brand looks and sounds.
• A free PawTag and Care for your own pets.
• Pets welcome on every call, and on camera.
• Work that matters: the right post can help a lost pet get home.

How we hire

1. Apply with your CV, your portfolio or social links, and a short note.
2. A 30-minute intro call with the team.
3. A short creative task, relevant to the role.
4. A final conversation with the founders.